Digital Signage Benefits
70% or more people view digital signage monthly, which is 30% more than Internet or Facebook ads. Of that 70% just over 55% recalled a specific ad displayed with digital signage. 71% noticed digital signage more than Internet ads and 46% more than TV ads.
52% of people have viewed digital signage in the past week. Digital signage with bright colors, animations or videos attract the most viewers.19% make impulse purchases of products digitally displayed (i.e. food, clothing, etc.) Digital signage retains viewers while static ads quickly lose viewer interest within the 1st week. Viewers are 100x more likely to order a specific food or purchase a particular item with digital signage versus static ads.
Digital signage is expected to grow at an 8.94% compounded rate of growth between now and 2020. Digital signage is used in retail business, restaurants, schools/universities, private companies, and so much more. Digital signage provides customers distractions and relevant information allowing easier check-out for a 35% decrease in overall wait time.​ Locations with digital signage tend to experience an overwhelming 49% increase in sales.
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